Ah, words. Like lug nuts or suspenders, theyíre easy to overlook, but neglect them altogether and life gets complicated. I write words. Good ones. Words that reinforce, evolve or even help create your brand, words that make people want your product, and words that make people like you. Iíve written long copy, headlines, Web sites, catalogs, emails, B2B, consumer, direct mail and just about anything else you can name.
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